ABOUT US
Lubay: Vegan Bags Made in Belgium
An Independent Vision of Creation
Lubay is a vegan bag house created and led by Soho Francotte in her studio in the Belgian Ardennes. Each bag is conceived, designed, and crafted without outsourcing or delegated production – a rigorous, human-scale process where every step matters.
From a Free Journey to a Committed Brand
Born in the Philippines, adopted in Belgium, Soho Francotte grew up in La Louvière before studying philosophy at Louvain-la-Neuve. "Learning to question the world, our relationship with things," she says of this education, which led her to teach, then to spend a decade on stage with her musical project.
Tours in Italy, Germany, Slovakia, Portugal... Being on stage not to show off, but to invite others into a universe. This approach resonates today in how each Lubay model is designed: as an invitation to share a vision of beauty.
In 2020, she left the capital to settle in the Belgian Ardennes. Nothing like Brussels: time is different, space is too. It was there, during the lockdowns, that she began to teach herself sewing, and with it, Lubay was born. A self-funded, independent Belgian bag brand, built without compromise.
Next-Gen Vegan Materials and Belgian Craftsmanship
As early as 2005, as a student, Soho Francotte questioned our overconsumption and the environmental and human impact of fast fashion. Lubay is undoubtedly a response, at its own scale, to these alarming observations.
At Lubay, vegan materials are carefully selected: Grape Skin made from viticultural waste, Leap sourced from apple waste. These next-gen vegan materials allow us to rethink the codes of traditional bag making.
Why bags? Because by handling design and manufacturing, the process remains manageable. And besides, bags are more than just an object: they genuinely accompany us daily. They say something about the person who carries them.
Each vegan bag is made one by one in our Ardennes studio, far from the frantic pace of the fashion world.
Recognition and Commitments
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2021: Certified Artisan Recognition - Belgium
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2022: Jury's Favorite Award at the National Artisan Showcase competition
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2024: Article in VOGUE, major recognition for our Belgian-made vegan bags
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Partnerships: GAIA, Think Pink Belgium, The Belgian Kids’ Fund for Pediatric Research, Fondation Raoul Warocqué
Humans at the Heart of Lubay
The true success of Lubay lies in the trust of its customers. Seeing people return for a second or third piece is the most beautiful proof that our values resonate.
Between the Philippines of birth and Belgium of adoption, between philosophy and music, between questioning and creation, Lubay carries this multiple identity. A dialogue to create, to open.
"Each Lubay bag is designed as a unique piece and intended to accompany every woman with elegance and consciousness. The rest of the story is written with you."
