LUBAY IN THE PRESS

2025 bannière logos presse lubay bw-2.png

Since 2021, Lubay, a Belgian brand of vegan bags designed and made in Belgium, has featured in Belgian and international media, from fashion, lifestyle and business publications to radio and television.

This page brings together articles, interviews, profiles and selections featuring Lubay. Lubay has not purchased advertising space or advertorials for the coverage shown here.

Each entry includes the publication or broadcaster’s name, the date and the format.

Lubay does not pay for advertisements or advertorials in media publications.

View press coverage by year

Press coverage in pictures

Collage of the Gael article "7 pépites belges repérées par notre experte mode
" and an enlarged detail showing Lubay’s Scaldis M bag in wine

Press coverage by year

2026

2026-11-08 — GAEL (BE) — 7 pépites belges repérées par notre experte mode — Digital
2026-11-06 — Femmes d’Aujourd’hui (BE) — Tout ce qui est maxi est joli — Print, p. 13
2026-11 — GAEL (BE) — Sur ma liste — Print, p. 14
2026-10-20 — Founded by Women (US) — Lubay: The Vegan Bag Brand Built by One Woman in Belgium, Name from Kalinga, Made in Belgium — Digital
2026-10 — ヴィーガン・スタート / Vegan Start (JP) — 日本で買えるヴィーガンファッションブランド30選｜バッグ・靴・財布を厳選紹介 — Digital
2026-07-29 — World of Vegan (US) — Best Vegan Handbags (Plus: Purses, Backpacks, and Beyond!) — Digital
2026-06-10 — The Global Filipino Magazine (PH) — She was adopted from the Philippines as a baby — now she runs Belgium’s only homegrown vegan bag brand — Digital
2026-05-14 — Vaker Vrolijk (NL) — 6 jaar fulltime ondernemer | Wat heb ik geleerd van 6 jaar vallen en opstaan? — Digital
2026-04-15 — FLAIR (BE) — Copy the cover — Print

2025

2025-12-24 — Femmes d’Aujourd’hui (BE) — Un sac (un vrai) — Print, p. 18
2025-11-11 — ELLE Belgique (BE) — Les 10 marques de sacs belges incontournables — Digital
2025-10-09 — ELLE België (BE) — Deze 10 Belgische tassenmerken moet je kennen — Digital
2025-10-09 — Forbes Belgique (BE) — Dit is misschien het laatste jaar van Lubay… : In de vallei van de dood van creatieve merken in België — Digital
2025-10-01 — FLAIR (BE) — Si bien pensé — Print
2025-09-03 — Hetkanwel (NL) — 10x duurzame tassen gemaakt van gerecyclede materialen — Digital
2025-03-27 — Sourcing Journal (US) — Material World: Lubay Takes the Leap, BioFabricate’s Call to Action — Digital
2025-03-26 — FLAIR (BE) — Coup de cœur — Print
2025-03-14 — GMA (PH) — Juicing up luxury: How a Filipina designer in Belgium turns fruit waste into fashion — Digital

2024

2024-11-19 — GAEL (BE) — Pour une garde-robe durable — Digital
2024-10-30 — GAEL (BE) — 9 marques de sacs belges qu’on adore pour shopper local — Digital
2024-10-15 — 6/8 · Vivacité / La Une (BE) — Octobre Rose — Radio + TV
2024-10-12 — Viva Week-end · Vivacité / La Une (BE) — Octobre Rose — Radio + TV
2024-10-09 — Tendances Première · RTBF La Première (BE) — Octobre Rose — Radio + TV
2024-10 — FLAIR (BE) — Octobre Rose — Print
2024-10 — L’Éventail (BE) — Octobre Rose — Print
2024-10 — ELLE (BE) — Octobre Rose — Digital
2024-10 — GAEL (BE) — Octobre Rose — Digital
2024-09-28 — Femmes d’Aujourd’hui (BE) — Print
2024-09 — CCI / AKT (BE) — La maroquinerie végétale d’une artisane namuroise — Print + Digital
2024 — Femmes Magazine (LU) — Lubay, une maroquinerie belge et vegane — Print
2024-04 — Vogue CS (CZ) — Udržitelnost má mnoho podob: Tři módní značky a jejich různé přístupy — Digital
2024-03-30 — So Soir (BE) — Les sacs végétaux de Soho Francotte — Print
2024-02 — Vogue Philippines (PH) — Second Skin: The Journey Behind This Filipina-Belgian Designer’s Grape Skin Leather Brand — Print + Digital

2023

2023-10 — The Filipino Expat Magazine (PH) — Belgian-Filipino designer makes Kalinga-inspired sustainable bags — Print + Digital
2023-09-06 — GAEL (BE) — Belge, durable & branchée: cette banane est notre must-have de l’automne! — Digital
2023-09 — FLAIR (BE) — Ce sac belge et écoresponsable est confectionné en cuir de raisin — Digital
2023 — Hetkanwel (NL) — 10x duurzame tassen voor je op een rij — Print + Digital
2023-05 — L’Avenir (BE) — Des sacs belges en cuir de raisin — Print + Digital
2023-04 — Lifestyle Asia (PH) — Fashionably Sustainable: Filipino Owned Brand in Belgium Creates Sustainable Bags — Digital
2023-04 — Max (BE) — Doux comme le vin — Print + Digital
2023-03 — FLAIR (BE) — 6 marques qui proposent des alternatives originales au cuir — Digital
2023-03 — GAEL (BE) — Chics et éthiques: on craque pour ces sacs belges en cuir de ... raisin! — Digital

2022

2022-11 — Nest · Femmes d’Aujourd’hui (BE) — Lubay Maroquinerie Végétale — Print
2022-10 — Metro (BE) — Trois initiatives belges pour une mode plus responsable — Print + Digital
2022-09 — Le Vif Weekend (BE) — Tenues exemplaires — Print + Digital
2022-06-28 — Quel Temps · RTBF (BE) — TV
2022-06 — DH (BE) — Une namuroise coup de coeur de la Vitrine de l'artisan — Print + Digital
2022-05-20 — On n’a pas fini d’en parler · Vivacité (BE) — Radio
2022-05 — Portraits · RTBF (BE) — Soho Francotte — Digital
2022-04 — GAEL (BE) — 3 créatrices d'accessoires belges à suivre de près — Print + Digital
2022-02 — RTBF / Vivacité (BE) — Des sacs en feuilles d'ananas fabriqués entièrement à Bièvre — Digital + Radio
2022-02 — GAEL (BE) — Sacs nature — Print
2022-02 — La Libre (BE) — Feuilles d'ananas et liège, les sacs vegan d'une artisane namuroise — Print + Digital
2022-01 — Nostalgie (BE) — Y a de l'idée — Digital + Radio
2022 — On n’est pas des pigeons · RTBF (BE) — TV

2021

2021-12 — RTBF / Vivacité (BE) — Radio
2021-11 — Moustique (BE) — Sacs en fibres d'ananas — Print
2021-11 — FLAIR (BE) — L'affaire est dans le sac — Print
2021-10-30 — Super Nanas · Vivacité (BE) — Radio
2021-10-29 — Men at Work · Classic 21 (BE) — Radio
2021-10 — L’Avenir (BE) — De jolis sacs de nana en feuilles d'ananas — Print + Digital

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FAQs about Lubay’s press coverage

When did Lubay first appear in the press?

Lubay has appeared in the press since its founding in 2021. Articles, interviews, profiles and selections cover the bags, their design and production in Belgium, and the story of the brand’s founder, Soho Francotte.

Which media outlets have featured Lubay?

Lubay has featured in fashion, lifestyle and business publications, on websites, and on radio and television. These include Vogue, ELLE Belgique, Forbes Belgique, GAEL, Flair, Femmes d’Aujourd’hui, Sourcing Journal, World of Vegan, Founded by Women and RTBF.

Does Lubay pay for the coverage shown on this page?

No. Lubay does not pay for advertisements or advertorials in media publications.

Has Lubay only been featured in Belgium?

No. Lubay has also featured in publications abroad, including hetkanWEL and Vaker Vrolijk in the Netherlands; Sourcing Journal, World of Vegan and Founded by Women in the United States; Vogue Philippines and The Global Filipino Magazine in the Philippines; Vogue CS in Czechia; and ヴィーガン・スタート in Japan.

What materials does Lubay use?

Lubay uses European next-gen vegan materials, including LEAP®, developed in Denmark and produced in Germany using apple waste, and Grape Skin®, produced in Italy using grape waste. The linings are made from GOTS- and Oeko-Tex®-certified cotton. No animal-derived components are used.

Where are Lubay bags made?

Every Lubay bag is designed, developed and made entirely in our studio in Baillamont, in the municipality of Bièvre, Belgium.