PRESS
Since 2021, Lubay, a Belgian brand of vegan bags designed and made in Belgium, has featured in Belgian and international media, from fashion, lifestyle and business publications to radio and television.
This page brings together articles, interviews, profiles and selections featuring Lubay. Lubay has not purchased advertising space or advertorials for the coverage shown here.
Each entry includes the publication or broadcaster’s name, the date and the format.
Lubay does not pay for advertisements or advertorials in media publications.
Lubay in the Belgian and international press
All press appearances
Questions about Lubay in the press
When did Lubay first appear in the press?
Lubay has appeared in the press since its founding in 2021. Articles, interviews, profiles and selections cover the bags, their design and production in Belgium, and the story of the brand’s founder, Soho Francotte.
Which media outlets have featured Lubay?
Lubay has featured in fashion, lifestyle and business publications, on websites, and on radio and television. These include Vogue, ELLE Belgique, Forbes Belgique, GAEL, Flair, Femmes d’Aujourd’hui, Sourcing Journal, World of Vegan, Founded by Women and RTBF.
Does Lubay pay for the coverage shown on this page?
No. Lubay does not pay for advertisements or advertorials in media publications.
Has Lubay only been featured in Belgium?
No. Lubay has also featured in publications abroad, including Hetkanwel and Vaker Vrolijk in the Netherlands; Sourcing Journal, World of Vegan and Founded by Women in the United States; Vogue Philippines and The Global Filipino Magazine in the Philippines; Vogue CS in Czechia; and ヴィーガン・スタート in Japan.
What materials does Lubay use?
Lubay uses European next-gen vegan materials, including LEAP®, developed in Denmark and produced in Germany using apple waste, and Grape Skin®, produced in Italy using grape waste. The linings are made from GOTS- and Oeko-Tex®-certified cotton. No animal-derived components are used.
Where are Lubay bags made?
Every Lubay bag is designed, developed and made entirely in our studio in Baillamont, in the municipality of Bièvre, Belgium.