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OUR VALUES

Approaching design with precision

 

At Lubay, every piece begins with a clear intention:
a contemporary design language, balanced proportions, and a refined sense of detail.

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We develop bags with clean lines, harmonious volumes and deep, considered tones.
The design is never decorative — it expresses itself through clarity, coherence and purpose.

Sac vegan Lubay, modèle Scaldis M en grape skin couleur vin, posé de façon élégante sur fond blanc
Sac vegan Lubay, modèle Ieper 25 en leap couleur violet almost blue, tenu par une femme habillée en noir sur fond vert foncé

Entirely made in Belgium

 

Each bag is designed, developed and made in our studio-atelier in Belgium.

 

This choice shapes the way we work:

  • complete control over every stage,

  • no mass production,

  • continuity between the idea, the material and the final silhouette,

  • consistent precision.

 

This fully integrated production is central to our identity:
a Belgian vegan bag brand, with every piece made in Belgium — without compromise.

Choosing non-animal materials: a fundamental decision since Lubay’s inception

 

Since the beginning, Lubay has worked exclusively with non-animal materials.
Over time, this commitment has evolved into a selection of EU-made vegan next-gen materials, such as Leap®, Grape Skin®, and other European innovations.

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This choice is guided by three structural principles:

a. A contemporary aesthetic

Fine textures, controlled structure and depth of colour — these materials enhance our design approach.

 

b. Traceability and high standards

We select European materials for their consistency, performance and transparent production.

 

c. Coherence with our way of working

Our model — independent, precise, and on a human scale — calls for materials that support this level of intention and control.

 

We do not use animal leather.
It is a foundational, deliberate choice and an integral part of Lubay’s identity.

Sac vegan Lubay, modèle Mariemont en grape skin couleur vert forêt, porté à l'épaule en ville, par une femme habillée avec une veste camel
Sac vegan Lubay, modèle Hagna en leap couleur cognac, vu de face, sur fond clair

Transparency, restraint and continuity

 

We move with a sense of quiet clarity:
no excessive statements, no unnecessary effects, no superfluous claims.

 

Our values translate into concrete actions:

  • explaining what we do,

  • showing how we do it,

  • maintaining coherence over time.

 

A precise aesthetic. A controlled process. A clear and consistent approach.

A direct and attentive relationship

 

We work in a direct-to-customer model, without intermediaries.


This allows us to:

  • ensure consistent quality,

  • remain close to our customers,

  • preserve the integrity of our decisions.

Femme en rue portant à l'épaule le sac vegan Lubay, modèle Mariemont en grape skin couleur vin, elle est habillée avec une veste et un haut blancs et un jeans

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Explore the Lubay universe

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YOUR QUESTIONS ABOUT LUBAY

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Is Lubay a Belgian vegan bag brand?
Yes. Lubay is the only Belgian brand of vegan bags made entirely in Belgium.

Every piece is designed, developed and crafted in our studio-atelier.

 

Why do you use non-animal materials?
They align with our design approach: European innovation, performance, traceability and coherence with our way of crafting.

 

Do you use “vegan leather”?
No. We don’t use that expression.
Our bags are made from European vegan next-gen materials, with no animal components.

 

Where are your bags made?
All design, development and manufacturing take place in Belgium.

 

Do you produce in mass?
No. Lubay does not engage in mass production and works on a controlled, small-scale model.

 

What materials do you use?
EU-made vegan next-gen materials such as Leap®, Grape Skin® and other non-animal innovations.

 

Do you ship internationally?
Yes. We ship within Belgium, across Europe and internationally.
Delivery and returns details are available on our dedicated page.

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