THE BRAND • PRINCIPES
Our principles
Lubay is a Belgian brand of vegan bags made in Belgium.
Behind every decision — from the shape of a bag to the chosen materials, from the vocabulary used to the business model — lie clear principles, upheld from the start.
This page presents them.
01
Design: clean lines, structured volumes
At Lubay, design does not seek effect.
It expresses itself in the precision of proportions, the clarity of volumes, and the coherence of tones.
Every model falls within one of three formal directions: Waves, Curves or Lines, three approaches to movement and structure that define the Lubay aesthetic.
This guiding principle is constant: it does not follow seasonal cycles, it does not yield to trends. It evolves by intention, not by reaction.
02
Production: fully integrated, in Belgium
Every Lubay bag is designed, developed, and made in our studio-workshop in Belgium.
This is not a marketing argument. It is a structural constraint, upheld since the brand launched in 2021.
Made in Belgium means:
a direct continuity between the drawing and the finished piece,
no mass production,
a constant coherence between intention and result.
Lubay does not outsource. Lubay does not produce in series. Every model goes through the same studio-workshop, from the first sketch to the delivered piece.
03
Materials: vegan next-gen, European
Since Lubay was founded, no component of animal origin has been used in the production of bags.
This commitment has been refined over time. Today, Lubay works exclusively with vegan next-gen materials made in the European Union: LEAP® and Grape Skin®, along with other non-animal innovations.
These materials are chosen for three concrete reasons:
Aesthetics. Texture, structure, and depth of tone support Lubay's formal approach.
Traceability. They are made in Europe, with consistent standards and transparent production.
Coherence. A precise, independent, craft-based model calls for materials that match this standard.
Lubay names its materials for what they are, without assimilation to leather, without terminological shortcuts.
04
The model: direct, no intermediaries
Lubay sells exclusively direct — no physical distribution, no retail, no intermediaries.
This choice shapes the relationship with customers: direct contact, precise answers, integrity maintained at every stage.
It also allows consistency between price, quality, and manufacturing decisions, free from external pressure.
A coherent system
Design, manufacturing, materials, business model: these four pillars are not independent.
They form a system in which each choice reinforces the others. A structured design calls for precise manufacturing. Belgian manufacturing calls for European materials. Vegan next-gen materials call for exact vocabulary. And that exact vocabulary reflects a model that does not need to justify itself through general promises.
Lubay is a Belgian brand of vegan bags made in Belgium.
That is a description. It is also a programme.
YOUR QUESTIONS ABOUT LUBAY
Is Lubay a Belgian vegan bag brand?
Yes. Lubay is the only Belgian brand of vegan bags made entirely in Belgium.
Every piece is designed, developed and crafted in our studio-atelier.
Why do you use non-animal materials?
They align with our design approach: European innovation, performance, traceability and coherence with our way of crafting.
Do you use “vegan leather”?
No. We don’t use that expression.
Our bags are made from European vegan next-gen materials, with no animal components.
Where are your bags made?
All design, development and manufacturing take place in Belgium.
Do you produce in mass?
No. Lubay does not engage in mass production and works on a controlled, small-scale model.
What materials do you use?
EU-made vegan next-gen materials such as Leap®, Grape Skin® and other non-animal innovations.
Do you ship internationally?
Yes. We ship within Belgium, across Europe and internationally.
Delivery and returns details are available on our dedicated page.
