THE BRAND • PRINCIPLES
Our approach
Lubay is a Belgian brand of vegan bags made in Belgium.
Behind every decision — from the shape of a bag to the chosen materials, from the vocabulary used to the business model — lie clear principles, upheld from the start.
This page explains them.
01
Design: clean lines, structured volumes
At Lubay, design does not seek effect.
It expresses itself in the precision of proportions, the clarity of volumes, and the coherence of tones.
Every model falls within one of three formal directions: Waves, Curves or Lines, three approaches to movement and structure that define the Lubay aesthetic.
This guiding principle is constant: it does not follow seasonal cycles, it does not yield to trends. It evolves by intention, not by reaction.
02
Production: fully integrated, in Belgium
Every Lubay bag is designed, developed, and made in our studio-atelier in Belgium.
This way of working has shaped the brand since its launch in 2021.
Made in Belgium means:
a direct continuity between the drawing and the finished piece,
no mass production,
a constant coherence between intention and result.
Lubay does not outsource production or use mass production. The bags are made in small batches. Every model goes through the same studio-atelier, from the first sketch to the delivered piece.
03
Materials: vegan next-gen, European
Since Lubay was founded, no component of animal origin has been used in the production of bags.
This material selection has developed over time. Today, Lubay works exclusively with next-gen vegan materials made in the European Union: LEAP® and Grape Skin®, along with other non-animal innovations.
These materials are chosen for three concrete reasons:
Aesthetics. Texture, structure, and depth of tone support Lubay's formal approach.
Traceability. They are made in Europe, with consistent standards and transparent production.
Coherence. A precise, independent model calls for materials that match this standard.
Lubay names its materials for what they are, with precise information about their composition and properties.
A consistent approach
Design, manufacturing, materials, business model: these four pillars are not independent.
They form a system in which each choice reinforces the others. A structured design calls for precise manufacturing. Belgian manufacturing calls for European materials. Vegan next-gen materials call for exact vocabulary. And that exact vocabulary reflects a model that does not need to justify itself through general promises.
Lubay is a Belgian brand of vegan bags made in Belgium.
That is a description. It is also a programme.
YOUR QUESTIONS ABOUT LUBAY
Is Lubay a Belgian vegan bag brand?
Yes. Lubay is the only Belgian brand of vegan bags made entirely in Belgium.
Every piece is designed, developed and made in our studio-atelier.
Why do you use non-animal materials?
They align with our design approach: European innovation, performance, traceability and compatibility with the way we make our bags.
What are next-gen vegan materials?
These are materials with their own composition, properties and origin.
Our bags are made from European next-gen vegan materials, with no animal components.
Where are your bags made?
All design, development and manufacturing take place in Belgium.
Are Lubay bags mass-produced?
No. Lubay makes its bags in small batches in its studio-atelier in Belgium.
What materials do you use?
EU-made next-gen vegan materials such as Leap®, Grape Skin® and other non-animal innovations.
Do you ship internationally?
Yes. We ship within Belgium, across Europe and internationally.
Shipping rates and delivery information are available on our Shipping page.
