Elegance, Commitment, Authenticity
At Lubay, each bag is much more than just an accessory. It’s a unique creation, carefully designed to combine refinement, durability, and ethics. We believe that fashion can be both beautiful and responsible, without compromise.
Timeless Design Made from Start to Finish in Belgium
Each bag is born in our studio-workshop located in the south of Belgium. Designed, crafted, and produced by Soho Francotte, every model reflects meticulous attention to detail and a constant pursuit of harmony between shapes and colours.
Aesthetics serving ethics
Lubay represents a conscious alternative to fast fashion. No overproduction, no fleeting collections: our creations are designed to transcend seasons, accompany your daily life, and become lifelong companions.
Innovative and Sustainable Materials
We exclusively use plant-based materials, such as Grape Skin and cork, selected for their durability and low environmental impact. Our goal? To offer you bags that are ever more respectful of the planet, made in Europe, and free of animal-derived materials.
A Shared Philosophy
Joining the Lubay universe means taking part in a more humane and sustainable fashion. We invite you to explore our creations, designed to elevate your style while respecting your values.
LUBAY, MORE THAN A BAG, A PHILOSOPHY
Discover our world and join us in creating a more responsible and humane fashion.