Vegan and Natural Makeup: Our Guide to the Best Brands
- Jul 12, 2025
- 2 min read
Updated: 3 days ago
In a world where beauty is reinventing itself, vegan and natural makeup stands out as the obvious choice for modern cosmetics. Far from conventional formulas, these products embody an approach that respects your skin and animals.
Why Choose Vegan Cosmetics?
The choice of vegan makeup meets a dual requirement: animal welfare and quality. These formulations exclude all animal-derived ingredients while prioritizing natural active ingredients with exceptional properties. Your skin thus benefits from purer cosmetics, often enriched with natural vitamins and antioxidants.
What is vegan makeup?
Vegan makeup is composed solely of plant-based or mineral ingredients, excluding all animal-derived components such as beeswax or carmine.
How to recognise natural makeup?
Natural makeup prioritizes naturally sourced ingredients, often organic-certified, and avoids controversial synthetic substances like parabens or silicones.
Our Selection of Must-Have Brands
(M)ANASI 7 - Swedish Excellence
This Swedish brand embodies conscious beauty par excellence. Their products, crafted in small batches with certified organic ingredients, offer remarkable concentration. The brand prioritizes natural pigments and works exclusively with independent subcontractors to minimize its environmental impact.
Highlight: Their silky-textured eyeshadows with sophisticated shades.
Website: https://www.manasi7.com/
I.am.klean - Belgian Purity
This Belgian brand revolutionizes makeup with its hybrid and refillable products. Their philosophy? Formulas free from parabens and toxic particles, suitable for the most sensitive skin. Their multifunctional products allow for a minimalist routine without compromising on effectiveness.
Innovation: Their lipsticks transformable into liquid blush.
Website: https://iamklean.be/
Zao - The French Revolution
A pioneer in refillable makeup, this French brand offers 100% natural origin formulas in bamboo packaging. Certified Ecocert and PETA-approved, Zao combines innovation and environmental consideration with its durable packaging. Signature: Their bamboo packaging, a renewable material with exceptional properties.
Website: https://shop.zaomakeup.com/
Eclo - Regenerative Beauty
This French brand takes its commitment even further with its regenerative beauty approach. Their products, 100% natural in origin, incorporate ingredients capable of regenerating soils. Their multi-use makeup with melting textures offers a natural, long-lasting finish.
Discovery: Their eyeshadows with subtle and buildable colors.
Website: https://eclobeauty.com/
Oio Lab - Polish Authenticity
This Polish brand connects traditional wisdom with scientific research. Their multi-use tinted balms combine natural floral waxes and mineral pigments for an instant, nourishing glow.
Website: https://en.oiolab.co/
Licia Florio - Italian Elegance
Specializing in nail polishes, this Italian brand offers high-quality formulas free from harmful ingredients. Their nail polishes, 100% made in Italy, embody the excellence of local craftsmanship.
Website: https://www.liciaflorio.com/
How to Choose Your Products?
The art of vegan makeup lies in selecting products adapted to your needs. Prioritise certified formulas, brands transparent about their ingredients, and refillable systems that reduce waste.
Lubay
The only Belgian brand of vegan bags made in Belgium. Contemporary design, next-gen vegan materials sourced in the European Union.
