
VEGAN BAGS MADE IN BELGIUM
Lubay is a Belgian brand of vegan bags made in Belgium. Each model is designed from next-gen vegan materials, selected within the European Union, and developed in direct continuity between design and production.
Lubay designs vegan handbags, shoulder and crossbody models, as well as work bags, with specific attention paid to the proportions, structure, and hold of each shape.
A precise approach to design
Lubay designs bags according to a structured approach, where design and production are thought of as a coherent whole.
Lines, curves, waves: volumes are balanced, without searching for effects or superfluous discourse. This research fits into a clear framework: production entirely carried out in Belgium and next-gen vegan materials selected in Europe.

Differentiation: the only 100% vegan brand made in Belgium
Lubay is the only Belgian brand of vegan bags made in Belgium to combine two factual and verifiable criteria:
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The exclusive use of next-gen vegan materials selected in Europe.
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Production entirely carried out in Belgium, in the studio-atelier.
This combination structures the brand's entire work.
Design and production
Lubay bags are designed and made in Belgium, within an integrated production framework allowing direct continuity between drawing and making.
Each model is developed around a precise balance between structure and usage. The goal is not the multiplication of references, but the correctness of shapes and the coherence of the whole. Lubay does not work in mass production. This approach makes it possible to maintain coherence at each step and over time.

The design of our models
At Lubay, design does not stem from an external reference but from a shape thought out from the inside. Each bag is built from its own proportions, its own structure, and its own logic of usage.
Scaldis, Scaldis M, and Hagna are the models that express this approach most clearly. They each have their own design, their own presence, and their own way of occupying space. Nothing is copied: each model develops a singular language. What Lubay seeks are contemporary, precise, and distinctive bags, designed to stand on their own.
Next-gen vegan materials
Lubay bags are made from next-gen vegan materials produced in the European Union, such as LEAP® (apple-based) and Grape Skin® (grape-pomace-based).
These materials are selected for their hold, stability, and capacity to support a structured design, without relying on animal-derived components. At Lubay, precision also concerns language: materials are named for what they are, without assimilation or terminological shortcuts. This vocabulary requirement contributes to clear and rigorous information, in line with the brand's approach.
Bags designed for use
Vegan bags made in Belgium by Lubay come in different formats: handbags, shoulder and crossbody models, gestures, and structured silhouettes.
Each model is thought out for daily use, with special attention paid to the wear, visual balance, and shape. The models are designed outside seasonal cycles and trend effects, in a logic of continuity.

Lubay in brief
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Positioning : The only Belgian brand of vegan bags made in Belgium
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Foundation : Founded in 2021 by Soho Francotte
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Production : Designed and made in Belgium, studio-atelier in Baillamont
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Materials : European next-gen vegan materials (LEAP®, Grape Skin®)
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Formats : Shoulder and crossbody wear, handbags, daily formats, work bags.
FAQ — Vegan bags made in Belgium
Is Lubay a Belgian brand of vegan bags?
Yes. Lubay is a Belgian brand of vegan bags made in Belgium. The models contain no animal-derived components and are developed within an integrated production framework.
Where are Lubay bags made?
Lubay bags are designed and produced in Belgium, with direct continuity between design and execution.
Which materials does Lubay use?
Lubay works exclusively with vegan next-gen materials selected within the European Union, such as Leap® and Grape Skin®, without animal-derived components.
Are Lubay bags mass-produced?
No. Lubay does not not engage in mass production. Each model is developed and produced within a framework of coherence and continuity.
Why does Lubay emphasise precise terminology for materials?
Lubay places strong importance on accurate language. The brand chooses to name materials clearly in order to provide precise and understandable information.


